When I’m not writing novels, I work as Senior Copywriter for Ogilvy. I’ve written everything from emails to web copy, social, adverts, white papers, blog posts, videos, ebooks and articles for a number of leading clients, including Samsung, Nokia, Mastercard and Oracle.
Award-Winning Campaign: Samsung
B2B Marketing silver award-winning campaign for Samsung Enterprise Edition. I originated the campaign concept with a Creative Director, then developed the campaign with an Art Director, writing copy and creating assets across print, digital, social and video. Click images to enlarge.
Mobile Working Guide: Samsung
As part of Samsung’s ‘Work from Phone’ campaign, I researched and wrote a guide that shows businesses how to implement effective remote working strategies. Read the guide
Nokia asked us to create a video to promote their new home WiFi solution. I came up with the concept and developed it with an Art Director. We were both then heavily involved in all stages of the production.
Print Ads: Lectra
Print Ads for Lectra’s ‘Fashion’s best-kept secret’ campaign. The campaign had a secretive nature to it, which meant I could have some fun with the headlines and copy. Click on the images for more detail.
Videos: Barco Clickshare
First in a series of humorous videos created for Barco ClickShare. I created the concepts, wrote the scripts and co-directed the videos.
Digital Banners: Lectra
Copy for some digital banners for Lectra’s ‘Fashion’s best-kept secret’ campaign. Due to the secretive nature of the campaign, I had some fun with the CTAs – actually asking readers not to click.
A fun little video, I wrote the script then worked with an Art Director to source amusing video clips to complement the words on screen. It was also great to push the client to use a lighthearted, humorous tone they wouldn’t usually go for.
Ebook: Oracle Healthcare
An ebook on the future of the Healthcare Industry for Oracle. I researched and wrote the ebook after interviewing industry experts at Oracle. Read the ebook
Product Guide: Samsung
A product guide outlining the features of the Samsung Galaxy S10 family of phones, and why they’re ideal for business people. Read it here
Blog post: Ogilvy
A post I wrote for the B2B blog for Ogilvy. It’s a guide on how to write for B2B audiences. Read it here
Video: Mastercard Passion Card
Working with an Art Director, we came up with the concept for the video. I wrote the script, and we managed it through the whole production process.
Video: Samsung/Police Scotland
Working with an Art Director and Multimedia, we created a short film showing how Police Scotland use Samsung devices. I wrote the script and helped manage it through the whole production process. Watch it here
Concept: Barco Clickshare
I created the prospective concept for a small printed book called The Buttons that Changed the World for Barco ClickShare. I wrote all the copy and worked with a Creative Director and Designer to illustrate and artwork it. We then had several copies printed to present to the client. Click on the images to read the copy.
An advertorial which featured in SVI Magazine, advertising Samsung’s new bespoke modular screen: The Wall. Read it here
Video: Barco Clickshare
Second in a series of humorous videos created for Barco ClickShare. I created the concepts, wrote the scripts and co-directed the videos.
Radio Ads: Samsung
Two radio ads I wrote for Samsung Rugged devices, which featured on national radio stations including Heart, Capital, LBC and Classic FM.
Case study: Samsung
Case study on Samsung’s work with European Tour Productions, who create golf content and coverage for television. Read it here
Concepts: Orchard Pig
Working with an Art Director, I created a series of concepts and event activation ideas for cider company Orchard Pig. Here are a selection of them. Click on the images for more detail.
Ebook: Oracle Automotive
An ebook on the future of the Automotive Industry for Oracle. I researched and wrote the ebook after interviewing industry experts at Oracle. Read the ebook
An infographic for Samsung, highlighting the 6 top reasons business users should buy the new Samsung Galaxy S10. Read it here
Blog post: Ogilvy
A post I wrote for the B2B blog for Ogilvy. It’s a guide on what to do (and what not to do) when it comes to email marketing. Read it here