Copywriting

When I’m not writing novels, I work as Senior Copywriter for Ogilvy. I’ve written everything from emails to web copy, social, adverts, white papers, blog posts, videos, ebooks and articles for a number of leading clients, including Samsung, Nokia, Mastercard and Oracle.

Video: Nokia

Nokia asked us to create a video to promote their new home WiFi solution. I came up with the concept and developed it with an Art Director. We were both then heavily involved in all stages of the production.

Print Ads: Lectra

Print Ads for Lectra’s ‘Fashion’s best-kept secret’ campaign. The campaign had a secretive nature to it, which meant I could have some fun with the headlines and copy. Click on the images for more detail.

Videos: Barco Clickshare

First in a series of humorous videos created for Barco ClickShare. I created the concepts, wrote the scripts and co-directed the videos.

Digital Banners: Lectra

Copy for some digital banners for Lectra’s ‘Fashion’s best-kept secret’ campaign. Due to the secretive nature of the campaign, I had some fun with the CTAs – actually asking readers not to click.

Ebook: Oracle Healthcare

An ebook on the future of the Healthcare Industry for Oracle. I researched and wrote the ebook after interviewing industry experts at Oracle. Read the ebook

Product Guide: Samsung

A product guide outlining the features of the Samsung Galaxy S10 family of phones, and why they’re ideal for business people. Read it here

Concept: Barco Clickshare

I created the prospective concept for a small printed book called The Buttons that Changed the World for Barco ClickShare. I wrote all the copy and worked with a Creative Director and Designer to illustrate and artwork it. We then had several copies printed to present to the client. Click on the images to read the copy.

Advertorial: Samsung

An advertorial which featured in SVI Magazine, advertising Samsung’s new bespoke modular screen: The Wall. Read it here

Video: Barco Clickshare

Second in a series of humorous videos created for Barco ClickShare. I created the concepts, wrote the scripts and co-directed the videos.

Concepts: Orchard Pig

Working with an Art Editor, I created a series of concepts and event activation ideas for cider company Orchard Pig. Here are a selection of them. Click on the images for more detail.

Ebook: Oracle Automotive

An ebook on the future of the Automotive Industry for Oracle. I researched and wrote the ebook after interviewing industry experts at Oracle. Read the ebook

Infographic: Samsung

An infographic for Samsung, highlighting the 6 top reasons business users should buy the new Samsung Galaxy S10. Read it here

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