Copywriting

Award-Winning Campaign: Samsung

B2B Marketing silver award-winning campaign for Samsung Enterprise Edition. I originated the campaign concept with a Creative Director, then developed the campaign with an Art Director, writing copy and creating assets across print, digital, social and video. Click images to enlarge.

Mobile Working Guide: Samsung

As part of Samsung’s ‘Work from Phone’ campaign, I researched and wrote a guide that shows businesses how to implement effective remote working strategies. Read the guide

Video: Nokia

Nokia asked us to create a video to promote their new home WiFi solution. I came up with the concept and developed it with an Art Director. We were both then heavily involved in all stages of the production.

Print Ads: Lectra

Print Ads for Lectra’s ‘Fashion’s best-kept secret’ campaign. The campaign had a secretive nature to it, which meant I could have some fun with the headlines and copy. Click on the images for more detail.

Videos: Barco Clickshare

First in a series of humorous videos created for Barco ClickShare. I created the concepts, wrote the scripts and co-directed the videos.

Digital Banners: Lectra

Copy for some digital banners for Lectra’s ‘Fashion’s best-kept secret’ campaign. Due to the secretive nature of the campaign, I had some fun with the CTAs – actually asking readers not to click.

Video: Oracle

A fun little video, I wrote the script then worked with an Art Director to source amusing video clips to complement the words on screen. It was also great to push the client to use a lighthearted, humorous tone they wouldn’t usually go for.

Ebook: Oracle Healthcare

An ebook on the future of the Healthcare Industry for Oracle. I researched and wrote the ebook after interviewing industry experts at Oracle. Read the ebook

Product Guide: Samsung

A product guide outlining the features of the Samsung Galaxy S10 family of phones, and why they’re ideal for business people. Read it here

Blog post: Ogilvy

A post I wrote for the B2B blog for Ogilvy. It’s a guide on how to write for B2B audiences. Read it here

Video: Mastercard Passion Card

Working with an Art Director, we came up with the concept for the video. I wrote the script, and we managed it through the whole production process.

Video: Samsung/Police Scotland

Working with an Art Director and Multimedia, we created a short film showing how Police Scotland use Samsung devices. I wrote the script and helped manage it through the whole production process. Watch it here

Concept: Barco Clickshare

I created the prospective concept for a small printed book called The Buttons that Changed the World for Barco ClickShare. I wrote all the copy and worked with a Creative Director and Designer to illustrate and artwork it. We then had several copies printed to present to the client. Click on the images to read the copy.

Advertorial: Samsung

An advertorial which featured in SVI Magazine, advertising Samsung’s new bespoke modular screen: The Wall. Read it here

Video: Barco Clickshare

Second in a series of humorous videos created for Barco ClickShare. I created the concepts, wrote the scripts and co-directed the videos.

Radio Ads: Samsung

Two radio ads I wrote for Samsung Rugged devices, which featured on national radio stations including Heart, Capital, LBC and Classic FM.

Case study: Samsung

Case study on Samsung’s work with European Tour Productions, who create golf content and coverage for television. Read it here

Concepts: Orchard Pig

Working with an Art Director, I created a series of concepts and event activation ideas for cider company Orchard Pig. Here are a selection of them. Click on the images for more detail.

Ebook: Oracle Automotive

An ebook on the future of the Automotive Industry for Oracle. I researched and wrote the ebook after interviewing industry experts at Oracle. Read the ebook

Infographic: Samsung

An infographic for Samsung, highlighting the 6 top reasons business users should buy the new Samsung Galaxy S10. Read it here

Blog post: Ogilvy

A post I wrote for the B2B blog for Ogilvy. It’s a guide on what to do (and what not to do) when it comes to email marketing. Read it here